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1.What Is Alibaba?

Alibaba group is a international Internet company founded by the Chinese which is committed to create convenient for all people in the world by operating a diversified Internet business(Alibaba Group, 2015).Since its inception, the group has established kinds of business: consumer e-commerce, online payment, B2B online trading market and the cloud computing service.The company actively explored more new fields,such as wireless applications,mobile phone operating system ,Internet TV and so on.Group aims to promote an open, cooperative and prosperous e-commerce ecological system which will contribute to consumers, businesses and economic development.

Alibaba group is the private ownership founded by the English teacher Mr Ma and other 18 people in 1999, servicing internet users from more than 240 countries and regions. Group and its affiliates have more than 20400 employees in the more than 70 cities of these countries :China region, India, Japan, South Korea, Britain, United States(The Economist, 2013).
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2.The development timeline

  • In 1999, Mr. Jack Ma, CEO and his 18 colleagues established the alibaba group formally in Hangzhou.
  • From1999 to 2000, Alibaba got venture capital amounting to $25 million from the Goldman Sachs Group,the softbank and the fidelity investment institutions(Company Overview, 2014).
  • In 2002, alibaba B2B companies began to make a profit.
  • In 2003, TaoBao was founded which is a personal e-commerce site and the group released the online payment system, alipay.
  • In 2005, alibaba group and yahoo established strategic partnership in the United States. At the same time, the group in charge of yahoo China(Tao, 2011).
  • In 2006, alibaba group invested koubei strategically.
  • In January 2007, ali software was set up which is a business management software company based on the Internet as a platform.
  • In November 2007, alibaba group founded online advertising platform,alimama.
  • In June 2008, koubei merged with China yahoo.
  • In September 2008, alibaba group merged with TaoBao and set up a research and development institute.
  • In July 2009, ali software merged with research and development of alibaba group.
  • In August 2009, ali software’s business management software divided into alibaba B2B company.
  • In August 2009, as part of the strategy of "big taobao", koubei affiliated into taobao which made taobao became the one-stop e-commerce service providers, providing service for more e-commerce users.
  • In September 2009, alibaba group celebrated the tenth anniversary.At the same time,ali cloud computing was established.
  • In March 2010, alibaba group announced the formation of large taobao strategy executive committee, whose members from taobao, pay treasure, ali cloud computing and Chinese yahoo executives, to ensure the successful execution of the "big taobao" strategy.
  • In May 2010, alibaba group announced that 0.3% of annual revenue earmarked for environmental protection funds from 2010, so as to promote the whole society awareness of environmental issues(Alibaba, 2010).
  • In November 2010, Tmall started the independent domain name Tmall.com.
  • In January 2011, alibaba group announced that it would create a storage network system in China and cooperate with partners to invest heavily in the logistics industry in China.
  • In June 2011, alibaba group split taobao into three independent companies: taobao (taobao.com), taobao mall (tmall.com) and the tao (etao.com), in order to serve customers more accurately and effectively.
  • In January 2012, taobao mall changed its Chinese name,Tmall , strengthened its positioning platform.
  • In June 2012, alibaba network co. LTD. was delisted from the Hong Kong stock exchange officially.
  • In July 2012, alibaba group announced the existing subsidiary business upgraded to international business, small business, taobao,Tmall, bargain, tao and ali cloud seven business groups.
  • In September 2012, alibaba group completed a preliminary share buybacks on yahoo and restructuring its relationship with yahoo.
  • In January 2013, ali cloud computing merged with net and alibaba group restructured for 25 division, in order to meet the opportunities and challenge brought by the rapid growth of the Chinese e-commerce market .
  • In September 2013, alibaba group officially released "laiwang" mobile social products, wireless priority group development strategy is determined.
  • On October 13, 2014,In the first county in zhejiang province e-commerce summit, alibaba said it planed to invest 10 billion yuan in the next 3 to 5 years to develop ‘qian county village planning’ which means establishing 1000 operations center at the county level and 100000 service site to bring rural entrepreneurial opportunities and make "taobao village" mode in the nationwide promotion.
  • On November 11, 2014, alibaba’s executive vice chairman Mr. Tsai said that alibaba and the company was discussing potential cooperation in the field of payment.
  • On December 16, 2014, baidu, alibaba group's share of net digital advertising revenue in the global market would surpass the majority of their American counterparts, catching up Google and Facebook.
  • On January 13, 2015, AdChina announced that alibaba group invested and controlled the adchina. Adchina remained its independent operation to promote the development of digital marketing program in China and gradually achieve that big data marketing ability is blossoming together with the marketing promotion platform alibaba ali mama.

3.Launch of the company

  • On September 9, 2014, More than 700 investors took part in the roadshow, Jack ma made a speech in the middle of the road and answered the question for investors.
  • Late on September 19, 2014, alibaba listed on the New York stock exchange.Its stock code for "BABA"and its price up to $68 a share. The deal has become one of the largest IPO in the world. The alibaba stock has become overfavoured by public so that the prices’ range from $60 to 66 initially raised to $66 to $68 and eventually in the $68 limit pricing.Its shares’ opening price is $92.7 and the price rose 36.32%(BBC business, 2014).
  • On October 29, 2014, alibaba shares topped $100 for the first time and the stock closed at $99.68 eventually, a rise of about 2% in the last trading day. The market value was $245.7 billion, according to the closing prices, closing to $246.8 billion created by wal-mart retail(Baidubaike, 2015).
  • On March 13, 2015, Shanghai automotive group co.LTD cooperated with alibaba group.The first internet car would be Yun OS system integration.

4.Group businesses

Alibaba international trading market

  • Alibaba international trading market established in 1999 which is the world's leading e-commerce platform aiming to build on the basis of the English, any cross-border trade platform between the two countries and to help small businesses expand overseas markets around the world(Easily, 2015).

Taobao

  • Taobao.com was founded in 2003 May which is the most popular China C2C shopping site.It’s committed to provide consumers with a diverse and affordable product selection(Osawa, 2014).

Tmall

  • Tmall.com was founded in April 2008 as an online retail platform to complement the Taobao consumer-to-consumer portal and became a separate business in June 2011. Tmall is a leading B2C shopping website as a Chinese platform which aims to provide quality online shopping experience.

Juhuasuan

  • Juhuasuan.com is a group shopping website in China. It was launched by Taobao in March 2010 and became a separate business in October 2011. Its mission is combining the consumer power to provide comprehensive and local high quality goods and service life choice at preferential prices.

eTao

  • eTao.com was beta-launched by Taobao in October 2010 as a comparison shopping website, and became a separate business in June 2011. It’s a site for online consumers to create "one-stop" shopping engine and help them make buying decisions by finding good and cheap goods quickly.

Ali cloud computing

  • Ali cloud computing founded in September 2009. As a role for cloud computing and data management platform developers, the goal is to create the first service platform of sharing the Internet data and provide a data-centric cloud computing services.

Alipay

  • Alipay was founded in 2004 December which is the third party online payment platform chose by most people in China.It is committed to providing a safe,fast and convenient online payment service for individual and enterprise user.In 2013, Alipay launched a financial product platform called Yu'ebao.
How alibaba works?
  • Compared with the overseas e-commerce companies,Alibaba Group provides a range of advertisements and web hosting services to acquire potential new customers and the advertisers also have access to advanced targeting features by using Alimama. At the same time, Alipay (similar to PayPal)serves to ensure secure payment(Rooks and Charron,2014).
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Alibaba Properties matched to platforms & US equivalents (360i Insights, 2014)


5.Enterprise culture





Alibaba group has six core values which are the important parts of the cornerstone of the corporate culture and corporate DNA(Sandhu,F, 2014).

  • Customer First: The customer is the God.
  • Teamwork: Share together;Ordinary people doing extraordinary things.
  • Embrace change: Welcome change; Innovate bravely.
  • Integrity: Honest;Forthright words and deeds.
  • Passion:Optimistic; Never give up.
  • Professional:Dedication;Excelsior.




6.The Alibaba's tomorrow

Challenges:

Alibaba's challenges:
In Chinese e-commerce, alibaba's dominant position is reducing gradually. Its growth speed gradually slowed down and its market share has fallen. At this stage, JD, dangdang, suning, yhd.com and amazon,are making plans to challenge the dominance of alibaba actively(Wang,2014).
At the same time, alibaba is facing growing competition for users from e-commerce companies such as Tencent and Baidu .China’s 600 million-plus Internet users are migrating to smartphones so that it increased the competition among the country’s Internet giants(Chao,2012). Alibaba’s toughest competitor is Tencent which operates the WeChat mobile messaging application and spent billions of dollars to invest the online shopping businesses to help them compete with other e-commerce companies(Lajoie and Shearman,2015).

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Explore the web of China's Internet players by selecting bubbles on the chart or by using the arrows above (Lajoie and Shearman,2015).


Many brands said alibaba's website - especially taobao is filled with fakes,such as luxury goods, sports apparel, watches and even English Language Examination Certificates
(netnames,2014).In August,2014,the state administration for industry & commerce entrusted Chinese consumers' association to carry out the network trade commodity orientation surveillance activities.The results from the testing of the shopping website reflected that taobao's sample quantity distribution is the most , but the
authentic rate was the lowest, only 37.25%(Jing, 2015).


Opportunities:


Reaching new markets

Alibaba sites have worked incredibly well at meeting the demands of consumers in markets of developing countries whose consumers are increasing,such as Russia and Brazil(Rooks and Charron, 2014).

Financial support

By listing on the the New York stock exchange,alibaba has realized the enterprise asset securitization and the liquidity increases greatly(IG analysis, 2015).It's not only provide chances for the shareholders to obtain huge profits,the share options can also be used to encourage the staffs as incentives to ensure that the enterprise human capital is relatively stable.





7.New trends of Alibaba group

Web 3.0 is creating new internet retail technologies which will promote the great development of ecommerce.The aim of Web 3.0 in ecommerce’s area is to learn more of the interests of the customer by the integration of social profiles.Web 3.0 will be the next great revelation to ecommerce(Bawab,2015).As the most popular online shopping company in ecommerce market, alibaba group should start preparing now by promoting their IT systems, engaging talent and restructuring their organization to take advantage of Web 3.0(Goodwin,2011).

8.Conclusion

As one of the China's most successful e-commerce companies, alibaba has built an effective information bridge between China's small and medium-sized enterprises and buyers and sellers at home and abroad(Wang and Lim, 2015). In the field of e-commerce, alibaba network marketing in China has created a miracle in China. However, with the development of Internet and e-commerce, alibaba also faces many new challenges which will push alibaba to make new change for a new era.

9.References


Rooks.A and Charron.C(2014)Alibaba & The Future of Global Marketing[Online] Available from:http://www.360i.co.uk/reports/alibaba-future-global-marketing/[Accessed 3 March 2015].

Russell.J(2014)Q-and-A: Alibaba and the future of e-commerce in the U.S[Online] Available from:http://smartblogs.com/leadership/2014/07/15/q-and-a-alibaba-and-the-future-of-e-commerce-in-the-u-s/[Accessed 3 March 2015].

Acuity(2014)Acuity:Alibaba IPO: Challenges and opportunities ahead [Online] Available from:http://www.acuity.co.uk/news/alibaba-ipo-challenges-opportunities-ahead/[Accessed 4 March 2015].

GoUTube123.(2014)China's richest man Jack Ma on Alibaba's IPO success and Forrest Gump.[online video]Available from:https://youtu.be/iGqXkW2vMZs[Accessed 6 March 2015].

Tompkins International.(2014)The Alibaba Effect.[online video]Available from: https://youtu.be/MbuVfwWIT401[Accessed 6 March 2015].

Walraven.P(2009) A Brief History (and Future) of Alibaba.com[Online] Available from:http://technode.com/2009/01/22/a-brief-history-and-future-of-alibabacom/[Accessed 5 March 2015].

Xiaoming.Wang(2014)Analysys International: Alibaba’s Listing Plan--Opportunities and Risks Coexist[Online] Available from:http://english.analysys.com.cn/article.php?aid=193736[Accessed 5 March 2015].

Zhigang.Tao(2011)Yahoo:Relationship crisis with Alibaba in China[Online] Available from:http://economia.unipr.it/DOCENTI/ARRIGHETTI/docs/files/16%20Yahoo%20and%20Alibaba.pdf[Accessed 5 March 2015].

Smith.G(2015)Alibaba's Jack Ma shows off new 'pay with a selfie' technology[Online] Available from:http://fortune.com/2015/03/17/alibabas-jack-ma-shows-off-new-pay-with-a-selfie-technology/[Accessed 8 March 2015].

Bawab.H(2015)The Future of Ecommerce With Web 3.0[Online] Available from:http://siliconangle.com/blog/2013/08/02/the-future-of-ecommerce-with-web-3-0/?[Accessed 8 March 2015].

Fortune Magazine.(2014)What is Alibaba? | Fortune[online video]Available from:https://youtu.be/nsIHmPRj4ZU[Accessed 6 March 2015].

Goodwin.B(2011)Businesses should prepare for Web 3.0, says Booz&Co[Online] Available from:http://www.computerweekly.com/news/2240105143/Businesses-should-prepare-for-Web-30-says-BoozCo[Accessed 8 March 2015].

Lajore.M and Shearman.N(2015)What is Alibaba[Online] Available from:http://projects.wsj.com/alibaba/[Accessed 5 March 2015].

Guo-un.W and Yong-taek.L(2010)Research in China’s Alibaba’s Development[Online] Available from:http://econet.hzic.edu.cn/andrew.wang/Alibaba%27s%20development.pdf[Accessed 9 March 2015].

Sandhu.F(2014)Story of Alibaba Group - $60K to $25B in 15 Years[Online] Available from:https://www.linkedin.com/pulse/20140923032412-4114386-an-english-teacher-and-a-chinese-dream-the-world-s-largest-ipo-of-25-billion-the-story-of-alibaba-group[Accessed 9 March 2015].

Alibaba Group(2015)Alibaba Group:What Is Alibaba Group?[Online] Available from:http://www.alibabagroup.com/assets2/pdf/Alibaba_Group_Corporate_Overview_Eng.pdf[Accessed 8 March 2015].

Osawa.J(2014) How to understand Alibaba's business model[Online] Available from:

http://www.marketwatch.com/story/how-to-understand-alibabas-business-model-2014-03-15-94855847[Accessed 8 March 2015].


Addition


Who makes the miracles?

Alibaba – Leadership Team


Capture.PNGMa Yun, Alibaba Group Chairman and CEO

Jack Ma or Ma Yun is a Chinese entrepreneur and philanthropist. He was born in Hangzhou, Zhejiang in Sep 10, 1964 (Age 50).
He is the founder and Executive Chairman of Alibaba Group, a family of highly successful Internet-based businesses.
In March 2014 US financial magazine "Fortune" (Fortune) announced the "world's 50 greatest leader", Alibaba Group Chairman Jack Ma who ranked at 16th. in March 2015, Bloomberg believes Ma has $ 22.7 billion net assets. He is the richest man in Asia.

Peng Lei (also Lucy Peng; is a Chinese businessperson. ) She is one of the founders of the Chinese e-commerce business cluster Alibaba Group. From January 2010 to February 2013, she was the CEO of Alipay, which operates the third-party online payment platform Alipay.com. In March 2013, she was appointed CEO of the new Alibaba Small and Micro Financial Services Group. She served as Chief People Officer, the chief human resources officer for Alibaba Group for over 10 years.] As of 2014, she is the 53rd most powerful woman in the world on Forbes.

Peng Lei graduated in 1994, Zhejiang Hangzhou University of Commerce and Business University, majoring in Business Administration, Zhejiang University of Finance after graduating from the teaching profession for five years.

Jonathan Lu, Chief Data Officer and Alibaba Group Executive Vice President

Mr. Lu joined Alibaba Group in 2000, the current chief data officer and executive vice president of Alibaba Group. Since July 2012 Mr. Lu is responsible for promoting the group "Data sharing platform" strategy, in order to allow small businesses to benefit.

From 2000 to 2004, Mr. Lu has served in various leadership positions Alibaba, and is responsible for the management of South China sales regions. In September 2004, Mr. Lu led the team to create Paypal, and served as president of Alipay. He transferred to Taobao in January 2008, in January 2010 was appointed as Chief Executive Officer.

He worked for since February 2011, Alibaba CEO concurrently Taobao CEO to June 2011, and thereafter continue as chief executive of Alibaba, until revocation of the Hong Kong listed company status in 2012 so far. He holds an MBA from China Europe International Business School.



Zeng Ming, Alibaba Group Chief of Staff

Professor Zeng Ming joined in August 2006, Alibaba Group, he served as executive vice president of strategy, In January 2008 he was appointed chief of staff of Alibaba Group.

Shao Xiaofeng, Chief Risk Officer and the Secretary Alibaba Group

Shao Xiaofeng current is Chief Risk Officer of Alibaba Group, He also serves as Secretary of the Group, responsible for coordinating the development of strategic cooperation between the various subsidiaries. Shao Xiaofeng in network security, e-commerce, online transactions and payments has extensive experience. He joined in Alibaba Group in March 2005, served as director of network security, participate building Alibaba, Taobao and Alipay safety management system. In February 2007 he was appointed as vice president and vice president of Alibaba Group, Taobao. January 2008, he is a CEO of Paypal, and in January 2009 he was appointed as senior vice president of Alibaba Group and Alipay. (Lai, S. L. 2010).

Caichong Xin, Alibaba Group Chief Financial Officer

Caichong Xin joined in 1999, Alibaba Group, is a member of Alibaba founder of the team, now the Alibaba Group CFO and board member. From 1995 to 1999, as Vice President Cai Chongxin Swedish Wallenberg family's main investment company ──Investor AB's and senior investment manager in Hong Kong, Asia's private equity fund dedicated to investment areas.

cmyk1995.jpg

http://en.wikipedia.org/wiki/Jack_Ma

Ma Yun and Alibaba’s story

Ma Yun was an English Teacher In 1988, he taught English in Hangzhou Institute of Electronics Engineering,

Ma soon became a Hangzhou outstanding young teacher, launched the first English corner at West Lake, Many people came to ask Ma to do the translation. He set up a Haibo translation agency in 1992, Hire retired teacher to do the translation. Haibo translation agencies make 2700 yuan in first month. To survive, Ma carrying a luggage to Guangzhou, Haibo translation agency started selling flowers, gifts. Like everyone, Ma yun went through a lot difficulties also. But his talent and brilliant would change his life.

The first bucket of Gold In early 1995, he came to the United States, Friends introduced him about the Internet. It changes Ma yun's life. It changes Chinese people's life.
Ma yun Founded Ali in March 1999, he and his team went to Hangzhou . They have 500,000 yuan. They invest into Internet industry, the development of e-commerce between businesses and enterprises (B2B).October 1999 to January 2000, Alibaba received two international venture funds in total $ 25 million investment, foster the domestic e-commerce market, to build a complete e-commerce platform for Chinese enterprises, especially small and medium enterprises to meet the "WTO" challenges.

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Ma yun improved the entire e-commerce system. Since 2003, he has founded Alibaba, Taobao, Alipay, Ali Mama, Lynx, a scouring network, Ali cloud and other domestic e-commerce brands.

After the rapid rise of Taobao, eBay hopes to acquire Taobao, but Ma yun was supported by Yahoo co-founder Jerry Yang, Yahoo invested $ 1 billion to Alibaba.

Ma yun also served an important role in a number of companies, except founding the Alibaba, he is the director of SOFTBANK Group, the director of Huayi Brothers Media Group. In 2005, Ali reached a deal with Yahoo, Alibaba Group obtained Yahoo exclusive ownership in China, Ma became Yahoo China chairman of the Board of Directors (Qing, H. 2008, December).





Reference

Qing, H. (2008, December). A model for value-added e-market provisioning: Case Study from Alibaba. com. In Future Generation Communication and Networking Symposia, 2008. FGCNS'08. Second International Conference on(Vol. 1, pp. 47-52). IEEE.

http://en.wikipedia.org/wiki/Jack_Ma

Lai, S. L. (2010). Chinese entrepreneurship in the internet age: Lessons from Alibaba. com. World Academy of Science, Engineering and Technology, 72, 405-411.

Einhorn, B. (2009). How China’s Alibaba is surviving and thriving. Bloomberg Business Week.

Alibaba Group(2015)Alibaba Group:What Is Alibaba Group?[Online] Available from:http://www.alibabagroup.com/assets2/pdf/Alibaba_Group_Corporate_Overview_Eng.pdf [Accessed 8 March 2015].



Ma Yun, Alibaba Group Chairman and CEO
Description: http://ntinm4.wikispaces.com/file/view/Capture.PNG/548684270/337x896/Capture.PNG
Description: http://ntinm4.wikispaces.com/file/view/Capture.PNG/548684270/337x896/Capture.PNG

Jack Ma or Ma Yun (born September 10, 1964) is a Chinese entrepreneur and philanthropist. He is the founder and Executive Chairman of Alibaba Group, a family of highly successful Internet-based businesses. He is the first mainland Chinese entrepreneur to appear on the cover of Forbes. As of November 2014, he is the richest man in China and 18th richest man in the world with an estimated net worth of $29.7 billion, according to Bloomberg Billionaires Index.

Peng Lei (also Lucy Peng; is a Chinese businessperson. ) She is one of the founders of the Chinese e-commerce business cluster Alibaba Group. From January 2010 to February 2013, she was the CEO of Alipay, which operates the third-party online payment platform Alipay.com. In March 2013, she was appointed CEO of the new Alibaba Small and Micro Financial Services Group. She served as Chief People Officer, the chief human resources officer for Alibaba Group for over 10 years.] As of 2014, she is listed as the 53rd most powerful woman in the world by Forbes.

Peng Lei graduated in 1994, Zhejiang Hangzhou University of Commerce and Business University, majoring in Business Administration, Zhejiang University of Finance after graduating from the teaching profession for five years.

Jonathan Lu, Chief Data Officer and Alibaba Group Executive Vice President

Mr. Lu joined Alibaba Group in 2000, the current chief data officer and executive vice president of Alibaba Group. Since July 2012 Mr. Lu is responsible for promoting the group "Data sharing platform" strategy, in order to allow small businesses to benefit.

From 2000 to 2004, Mr. Lu has served in various leadership positions Alibaba, and is responsible for the management of South China sales regions. In September 2004, Mr. Lu led the team to create Paypal, and served as president of Alipay. He transferred to Taobao in January 2008, in January 2010 was appointed as Chief Executive Officer. He worked for since February 2011, Alibaba CEO concurrently Taobao CEO to June 2011, and thereafter continue as chief executive of Alibaba, until revocation of the Hong Kong listed company status in 2012 so far. Prior to joining Alibaba Group, Mr. Lu was a network communications company's partner, the main Internet long-distance telephone service. He holds an MBA from China Europe International Business School.

Zeng Ming, Alibaba Group Chief of Staff

Professor Zeng Ming joined in August 2006, Alibaba Group, he served as executive vice president of strategy, and in November 2006 to December 2007 as acting president of Yahoo China. In January 2008 he was appointed chief of staff of Alibaba Group. Professor Zeng brings extensive academic knowledge with practical business experience to the Alibaba Group. Prior to joining Alibaba Group, he served as a professor of strategy at the Cheung Kong Graduate School, and in 1998 to 2002 taught at the European Institute of Business Administration. He has been a professor of international business and strategic PhD was awarded the University of Illinois Urbana-Champaign in 1998 with a Bachelor in Economics from Fudan University in 1991.

Shao Xiaofeng, Chief Risk Officer and the Secretary Alibaba Group

Shao Xiaofeng current is Chief Risk Officer of Alibaba Group, responsible for promoting, construction and improvement of the Group's risk management system, to ensure that the Group sustained, healthy and effective development. He also serves as Secretary of the Group, responsible for coordinating the development of strategic cooperation between the various subsidiaries. Shao Xiaofeng in network security, e-commerce, online transactions and payments has extensive experience. He joined in March 2005, Alibaba Group, served as director of network security, built from scratch Alibaba, Taobao and Alipay safety management system and professional team organization, laying the Alibaba Group Professional Security Management System a good foundation. In February 2007 he was appointed as vice president and vice president of Alibaba Group, Taobao, Taobao responsible for the strategic development plan, overall marketing, business models and other aspects. Shao Xiaofeng in January 2008 as CEO of Paypal, and in January 2009 was appointed as senior vice president of Alibaba Group and Alipay president. From August 2010 to June 2011, he served as general manager of China Alibaba Network Division, led the team to provide a powerful business tool to Chinese buyers and suppliers(Lai, S. L. 2010).

Prior to joining Alibaba Group, China's Shao Xiaofeng renowned forensic experts, engaged in professional work of criminal investigation. He holds a Master of Business Administration senior executives from China Europe International Business School (EMBA) degree.

Caichong Xin, Alibaba Group Chief Financial Officer

Caichong Xin joined in 1999, Alibaba Group, is a member of Alibaba founder of the team, now the Alibaba Group CFO and board member. From 1995 to 1999, as Vice President Cai Chongxin Swedish Wallenberg family's main investment company ──Investor AB's and senior investment manager in Hong Kong, Asia's private equity fund dedicated to investment areas.

http://en.wikipedia.org/wiki/Jack_Ma

Ma Yun and Alibaba’s story

Ma Yun is an English Teacher In 1988, he taught English in Hangzhou Institute of Electronics Engineering,
Description: http://ntinm4.wikispaces.com/file/view/cmyk1995.jpg/548686480/418x293/cmyk1995.jpg
Description: http://ntinm4.wikispaces.com/file/view/cmyk1995.jpg/548686480/418x293/cmyk1995.jpg

Ma soon became a Hangzhou outstanding young teacher, launched the first English corner at West Lake, Many people came to ask Ma to do the translation,

The first bucket of God In 1994, Ma heard of the Internet. In early 1995, he came to the United States, Friends introduced him about Internet.a set up a Haibo translation agency in 1992, Hire retired teacher to do the translation. Haibo translation agencies make 2700 yuan in first month. To survive, Ma carrying a luggage to Guangzhou, Haibo translation agency started selling flowers, gifts.

Founded Ali in March 1999, he and his team went to Hangzhou . They have 500,000 yuan. Aware of the Internet industry should pay attention and priority to the development of e-commerce between businesses and enterprises (B2B).October 1999 to January 2000, Alibaba received two international venture funds in total $ 25 million investment, foster the domestic e-commerce market, to build a complete e-commerce platform for Chinese enterprises, especially small and medium enterprises to meet the "WTO" challenges.

Description: http://ntinm4.wikispaces.com/file/view/1233.jpg/548686518/280x192/1233.jpg
Description: http://ntinm4.wikispaces.com/file/view/1233.jpg/548686518/280x192/1233.jpg
Ma improved the entire e-commerce system. Since 2003, he has founded Alibaba, Taobao, Alipay, Ali Mama, Lynx, a scouring network, Ali cloud and other domestic e-commerce brands.

After the rapid rise of Taobao, eBay hopes to acquire Taobao, but Ma hopes to keep control of Taobao. Ma was supported by Yahoo co-founder Jerry Yang, Yahoo invested $ 1 billion to Alibaba.

Ma also served an important role in a number of companies, including Alibaba Group Chairman of the Board, Director SOFTBANK Group, Huayi Brothers Media Group director.In 2005, Ali reached a deal with Yahoo, Alibaba Group obtained Yahoo exclusive ownership in China, Ma became Yahoo China chairman of the Board of Directors (Qing, H. 2008, December).




Reference

Qing, H. (2008, December). A model for value-added e-market provisioning: Case Study from Alibaba. com. In Future Generation Communication and Networking Symposia, 2008. FGCNS'08. Second International Conference on(Vol. 1, pp. 47-52). IEEE.

http://en.wikipedia.org/wiki/Jack_Ma

Lai, S. L. (2010). Chinese entrepreneurship in the internet age: Lessons from Alibaba. com. World Academy of Science, Engineering and Technology, 72, 405-411.

Einhorn, B. (2009). How China’s Alibaba is surviving and thriving. Bloomberg Business Week.

Alibaba Group(2015)Alibaba Group:What Is Alibaba Group?[Online] Available from:http://www.alibabagroup.com/assets2/pdf/Alibaba_Group_Corporate_Overview_Eng.pdf[Accessed 8 March 2015.